A fragrance is bought by experience. Discovering it starts on a screen.
Randa Perfumes is a luxury fragrance store offering long-lasting body and hair fragrances for men and women. This engagement strengthens the brand's digital presence through an integrated approach covering website auditing, search engine optimisation, social media management, media planning and performance-driven digital campaigns — building a connected digital ecosystem that holds the brand's premium positioning while lifting visibility, qualified traffic and conversion.
Engagement at a glance
Luxury fragrance sells on desire. Desire is built long before the visit.
The buyer searches, compares, reads and watches before ever walking into the store or pressing buy. What follows is the difference between leaving that journey to chance and running it deliberately.
If the digital presence stays as it is
- Someone searching for a long-lasting body or hair fragrance finds competitors first — and the organic visit goes to them.
- Technical issues on the website — speed, indexing, crawling — cap visibility no matter how good the product is.
- Publishing moves without a calendar or a consistent visual identity, so brand recall stays weak.
- Ads run without a defined funnel, asking for a sale from an audience that has never heard of the brand.
- There is no single read on performance, so decisions are made on impression rather than data.
What this engagement puts in place
- A 20-point technical audit that turns the website from a bottleneck into an asset earning sustainable traffic.
- Ongoing monthly SEO — on-page optimisation, backlinking and keyword tracking.
- 21 creative assets a month on the Randa identity, with captions written natively in Arabic and English.
- Two campaigns a month running a three-stage funnel: awareness, then retargeting, then conversion.
- A live dashboard and a monthly report that show what worked and why.
Four objectives that drive every decision in this engagement.
Improve online visibility
Stronger presence in search results and on the platforms where fragrance buyers actually discover.
Enhance the customer journey
A clear path from discovery to interest to purchase, with no break between channels.
Build meaningful engagement
An engaged community around the brand, not a static follower count.
Increase qualified traffic & conversion
Purchase-intent traffic that converts — while holding the premium positioning.
Five audiences — each looking for something different.
Riyadh first, as set out in the scope of work. Each segment carries a different message, platform and content format.
Know their notes, longevity and sillage — they want detail before they buy.
Buy around occasions and Eid — they need clear presentation and fast trust in the brand.
A specialist segment searching specifically for hair fragrance — an under-served search opportunity.
The primary geographic audience for the paid campaigns, as defined in the scope of work.
TikTok, Snapchat and Reels users — they discover the brand through video, not search.
The highest repeat-purchase potential — reached through retargeting and community management.
Five sections — from the opportunity to the media plan.
What is delivered, and at what cadence.
A quick read — the full detail lives in the Social, Search and Commercial tabs.
Fees and payment terms are set out in full in the Commercial tab.
Full commercialThree distinct, actionable stages.
We do not run one campaign that tries to do everything. Each stage carries a different platform objective, a different audience and a different measure of success.
reach, video views & link clicks
those who viewed or engaged with awareness ads
conversion ads & direct booking
Why the sequence matters
An ad that asks for a purchase from an audience that has never heard of the brand pays for introduction and conversion at the same time. Separating the stages lets the awareness layer carry the cost of introduction, so the conversion layer reaches an audience that already knows Randa — which is where cost per order falls. It is also the direct reason for running two campaigns a month rather than one: one builds the audience, the other harvests it.
An always-on social engine — not a campaign that ends.
A fixed, predictable monthly commitment: content strategy, production, publishing, community management and measurement. This is what ships every month without exception, under a dedicated account manager handling day-to-day operations.
Nine components — none of which drop in a busy month.
Content strategy
A monthly content calendar aligned with the Randa Perfumes identity, setting out what will be published and when to keep communication consistent across platforms.
Static creatives
12 custom-designed posts a month that follow the Randa brand identity and deliver a clear, visually appealing message.
Animated creatives
5 motion-based visuals a month designed to boost engagement through dynamic storytelling.
Short reels
4 short, high-impact videos a month, created to capture attention and increase visibility across platforms.
Caption writing & hashtags
Concise, relevant captions for each post, including strategic Arabic hashtags to improve reach and visibility.
Posting & scheduling
Publishing content across the selected platforms in line with the approved content calendar.
Community management
Daily interaction including replies to comments, messages and DMs, with oversight by a dedicated account manager handling day-to-day operations.
Monthly performance reporting
A comprehensive monthly report (PDF/slides) covering key metrics, hashtag effectiveness, audience engagement, follower growth and strategic recommendations.
Live dashboard
A real-time dashboard providing automated updates on content performance and insights.
Platforms managed: all platforms, as stated in the scope of work.
Each platform has a job — not one post copied everywhere.
| Platform | Role in this engagement | Primary format |
|---|---|---|
| Showcase brand aesthetics, attract customers and boost engagement — the primary platform for a luxury fragrance. | Static · animated · reels | |
| TikTok | Reach a broader audience in a fun, creative way and increase brand awareness. | Short-form video |
| Snapchat | Create instant engagement with a younger audience and maintain real-time brand presence. | Video · static |
| Meta Ads | The paid distribution layer across Instagram and Facebook — awareness, retargeting and conversion. | Static · video · carousel |
| X | Share updates and engage with real-time conversations and trending topics. | Static · video |
| Build corporate credibility and partnerships — a secondary channel in this engagement. | Static · video · carousel |
Recommended platforms for the paid campaigns per the scope of work: Instagram, TikTok, Snapchat and Meta Ads — up to 3 platforms per campaign.
Two campaigns every month — awareness, engagement and conversion.
The campaign details as set out in the scope of work. Campaign management covers build, targeting, retargeting, daily monitoring and continuous optimisation against the objectives.
Campaign details
- Campaign duration: ongoing / monthly.
- Campaign types: awareness, engagement and conversion (bookings).
- Number of campaigns: 2 campaigns per month.
- Audience location: Riyadh — KSA.
- Number of platforms: up to 3.
- Ad copy languages: Arabic & English.
- Landing page: provided by the client, or direct booking links.
How the campaign is run
- Define goals and target audience — age, gender, location, interests and behaviour, then fix the campaign objective.
- Choose the right platform for each objective and segment, rather than spreading budget across everything.
- Ad copy and creative — a combination of impactful copy and engaging creative, in Arabic and English.
- Ad format — single image, carousel or video, depending on stage and platform.
- Budget setup — a daily or lifetime budget set and managed inside Randa's own ad account.
- Launch, then monitor and optimise — continual monitoring against goals, with tweaks to creative, copy, ad type and content direction.
Eight steps, organised into three stages.
We do not start by publishing. First we understand, then we build, then we run and improve. Each stage has a clear output and a defined timing — and no stage starts before the one before it closes.
Immersion session
Gathering information and insight from key people at Randa to understand the business and objectives before the strategy is built.
Competitor analysis
Identifying fragrance competitors on social and analysing their strengths and weaknesses, to surface quick wins and longer-term opportunities.
Persona profiling
Building profiles for current and potential customers, on which the platform, content and advertising strategy is based.
Tone of voice
A clear, consistent brand voice whose specifics shift by platform and situation while the corporate tone stays the same.
Social media audit
An audit of the existing accounts, fixing the baselines against which later performance is measured.
Content strategy
Turning all of the above into content pillars and an executable monthly calendar.
Measure & analyse
Measuring KPIs against objectives and against competitors, through the live dashboard and the monthly report.
Continuously refine
Feeding each month's results into the next month's calendar — no repeating what did not work.
A live dashboard, not just a report at month end.
Secure, dedicated access for the Randa team with continuously refreshed KPIs — alongside the comprehensive monthly report.
Dashboard features
- Secure live access — a dedicated login for the Randa team to view the dashboards anytime, anywhere.
- Export & snapshots — the ability to export daily PDF snapshots and full reports.
- User-friendly design — an intuitive interface with clear visuals for both technical and non-technical users.
- Customisable modules — KPIs, layouts and reports adjusted as objectives evolve.
- AI-powered insights — predictive analytics, automatic detection of emerging topics and early alerts.
Metrics tracked
- Reach and engagement per platform, not as one aggregated number.
- Sentiment analysis — how the audience talks about the brand, not just how often.
- Hashtag effectiveness and follower growth month over month.
- Campaign performance — cost per result, click-through rate and conversions.
- Trending-topic alerts to catch opportunities or handle any issue early.
Organic traffic is an asset you own. Paid traffic is rent you pay every month.
Search plays an integral role in the discovery and conversion journey. When Randa is visible at the moment a customer searches for a long-lasting body or hair fragrance, the traffic is cheaper and far more sustainable than paid advertising, which buys a costly one-time visitor.
Randa appearing when its category is searched
purchase-intent visits with no cost per click
sustainable conversion that does not stop when budget stops
What actually decides the ranking
Two points, no more: the technical quality of the website, and the quality and volume of the content within it. If Randa outperforms its competitors on those two, it outranks them — and that is precisely what the technical audit targets first, and the ongoing monthly work sustains.
The technical audit — a 20-point checklist.
A full website technical audit using MAZ NEXA's website performance checklist. The audit assesses site health, technical compliance, performance issues and optimisation gaps, and is delivered as a detailed report with clear, actionable recommendations for Randa's technical team — with our experts supporting them through implementation.
What the audit delivers
A full technical audit report, a prioritised list of recommendations Randa's technical team can implement directly, and an implementation roadmap. If Randa would prefer our team to make the required changes to the website itself, we provide a separate estimate for that once the audit is complete.
Ongoing technical SEO — nine months of continuous work.
The audit opens the door; the monthly work is what walks through it. Optimisation is provided on a monthly basis to continuously improve search performance and maintain the site's technical health.
On-page SEO for new content
Optimising every new piece of content published on the site — titles, descriptions, structure and keyword usage.
Review of existing content
Reviewing the site's existing pages and issuing optimisation recommendations to lift their rankings and visibility.
Technical monitoring
Continuous technical monitoring and issue identification as problems appear, rather than months later.
Backlinking activity
Backlink activity supporting content distribution and authority building — local and international portals and outreach.
Keyword tracking
Tracking the ranking of target keywords and monitoring performance month over month.
Content & search optimisation
Recommendations for content structure and keyword usage, including guidance for blog content and search-friendly page structure.
A monthly report that measures value, not just position.
What the monthly SEO report contains
- Search visibility and keyword performance — where rankings improved and where they did not.
- Organic traffic insights — volume, source and on-site behaviour.
- Competitor comparison — Randa's position against fragrance-category competitors.
- Tracking of earned organic traffic value — what that traffic would have cost if it had been bought.
- Clear insights and recommendations for the next month's priorities.
SEO deliverables summary
- Technical SEO audit and implementation roadmap.
- Ongoing monthly technical SEO optimisation.
- On-page SEO recommendations for new content.
- Keyword tracking and search performance monitoring.
- Backlinking support.
- Monthly SEO performance reporting.
Four phases on which every channel in this engagement is built.
A four-to-six week strategy development process followed by implementation. It is built in parallel with publishing beginning — we do not wait for it to be finished to start. Each phase has a defined output that is delivered before the next one begins.
The MAZ NEXA strategy development method
The same method we apply across 300+ active clients and five global locations — adapted here to the luxury fragrance category in the Saudi market.
Immersion & intelligence
Sessions with key stakeholders: current versus ideal customer profile, the digital competitive set, the offering, messaging, tonality, story, KPIs and tools.
Output: input summaryAuditing & benchmarking
An audit of all digital assets — website, social, performance and content — and content delivery against the marketing and sales funnel.
Output: fixed baselinesStrategic plan & presentation
A practical build of the digital strategy, phased against deliverables, omnichannel, and matched to agreed objectives and KPIs.
Output: strategy documentRollout
Execution of the plan with monthly and quarterly targets, and real-time monitoring, insight and optimisation through the live dashboard.
Output: monthly targetsThe channels do not work separately — and are not measured separately.
Without an integrated approach, revenue opportunities leak between channels: organic traffic landing on an unoptimised page, or an ad targeting an audience no content was built for. The connection is the point.
Search feeds content
The keywords the fragrance audience actually searches decide the content topics on the website and on social.
Content feeds campaigns
The organically best-performing post is the strongest candidate for a paid creative — we do not start from a blank page.
Campaigns feed search
Paid awareness lifts branded search — one of the highest purchase-intent signals there is.
We examined webranda.com before writing this proposal.
What follows is not the paid technical audit — it is a free preliminary inspection of the publicly published store, carried out on 18 August 2026, so we know what we are actually dealing with. The full 20-point audit goes considerably deeper, but these findings alone change the order of priorities in the opening months.
This audit and this plan are provided to you free of charge
The preliminary audit on this page and the media plan that follows it were prepared at MAZ NEXA’s own cost and are offered to Randa free of charge, with nothing to pay. They sit outside the fees quoted in the Commercial tab, nothing here is invoiced, and they carry no obligation to proceed. We prepared them because a proposal written without looking at the actual store remains guesswork — and we would rather bring you what we genuinely found.
Twelve findings — collected into four groups.
We have grouped the findings by the problem they belong to rather than the order we found them, because they are resolved in groups rather than one by one. Every finding was verified directly against the live store, and under each one is the proposed fix and who carries it out.
The sitemap leads nowhere. robots.txt points Google to webranda.com/sitemap.xml, an index referencing two files on a different domain: salla.sa/alomataq/sitemap-1.xml and -2.xml — both of which 301-redirect to Salla's homepage. Net effect: Google receives no crawlable URLs from the store at all. Note also that the store identifier in that path is alomataq, not randa.Fix: regenerate the sitemap on the webranda.com domain itself and resubmit it in Google Search Console. Salla admin work — under an hour.
Every internal link on the homepage is a redirect. Links point to /-/c674124707 and /-/p1053782979 — blank-slug URLs that 301 to the correct Arabic-slug pages. Every internal link costs an extra hop and dilutes link equity.Fix: repoint the storefront links directly at the final Arabic-slug URLs.
The homepage carries only four internal links in total: one category, one product, the offers page and home. There is no path a search engine can follow into the rest of the catalogue.Fix: build a navigation menu with real categories, and surface product links on the homepage.
Category pages ship no product links in their HTML. The “عطور للجسم والشعر” page returns 75 KB of markup without a single product URL — products are injected afterwards by a JavaScript salla-products component. What a crawler sees is an empty category.Fix: raise with Salla support to render products server-side, or add static product links within the page.
The store is Arabic-only, and /en is a soft-404. The markup carries <html lang="ar" dir="rtl"> with no hreflang tags anywhere, and webranda.com/en returns HTTP 200 while serving the same Arabic homepage. Meanwhile the scope of work commits to ad copy in Arabic and English — so a visitor arriving from an English ad lands on a page they cannot read.Fix: a commercial decision is required — either add an English storefront, or run ads in Arabic only. We recommend settling this before any spend begins.
Placeholder text is published inside the structured data. The homepage's WebPage schema carries "name": "Over 9000 Thousand!" — demo text that shipped with the theme and was never replaced.Fix: replace it with the store's actual name. A matter of minutes.
The organisation URL in the structured data is broken. The Organization schema carries "url": "https:webranda.com" — without the double slash, so the URL is invalid and does not tie the entity to the site.Fix: correct it to https://webranda.com.
No address, telephone or profile links in the structured data, and no city is stated anywhere on the site. This weakens local search and Google Maps visibility.Fix: add LocalBusiness data with address and telephone, and a sameAs field linking the social accounts.
There are no social profile links on the store at all. A visitor arriving from an ad cannot find the accounts we will be growing, and vice versa.Fix: add profile icons in the footer and header — a practical prerequisite for the social track to compound.
The offers page is live and empty. /offers renders under the heading “التخفيضات” with no products displayed.Fix: populate it with real offers or hide it for now — an empty sale page costs trust on the first visit.
The product SKU is a URL path. The product page carries "sku":"بكج-العطور/p1053782979" alongside a second, empty SKU. This breaks feed hygiene in Merchant Center and the Meta catalogue.Fix: set real product codes before any advertising catalogue is connected.
No lazy-loading and no preload for the largest visual element, with 33 script tags on the homepage. The server is fast, but the front-end loading order can be improved.Fix: handled inside the monthly technical optimisation — enable lazy-loading and preload the hero image.
The store is not weak — the foundation is sound; the problem is delivery, not construction.
It matters to say this plainly: whoever built this store got a great deal right. The findings above are fixable within weeks, and what follows needs no intervention at all.
Page titles and descriptions are professionally written — unique, keyword-rich and aimed at the right category.
Product structured data is valid and complete — price SAR 249, availability, rating and reviews. Rich results will appear the moment crawling is fixed.
A blog already exists — “مدوّنة رندا” is published, and it is the asset the monthly SEO work needs to build on.
The server is fast — time to first byte around 0.14s, an excellent figure and a strong starting point.
Images are already in modern WebP, the correct format for load speed.
robots.txt is carefully configured — it blocks cart, checkout, account, search and sort parameters, which is correct practice.
How the advertising budget is distributed — and on what logic.
We show percentages rather than amounts, because the advertising budget belongs to Randa, is spent from its own ad account and does not pass through MAZ NEXA. The percentages below are the recommended split across the funnel stages, and we rebalance them monthly against actual performance.
The audience-building phase
At the start there is no pixel data and no lookalike audiences, so the largest share goes to awareness to build the audience pool the later stages will harvest. Judging these two months on sales alone is a misleading measure.
The harvesting phase
Once the pixel data matures, retargeting and conversion become cheaper and more precise, so share moves to them. Awareness stays at 30% because switching it off drains the funnel within weeks.
Each platform has a role and a different measure of success.
| Platform | Funnel stage | In-platform objective | Format | Primary KPI |
|---|---|---|---|---|
| Meta (Instagram & Facebook) | All three stages | Reach → landing page views → purchase | Static · video · carousel · catalogue | ROAS & cost per order |
| TikTok | Awareness & engagement | Video views & traffic | Short-form video · Spark Ads | CPM & view-through rate |
| Snapchat | Awareness & retargeting | Reach & swipe-ups | Vertical video · static | Swipe-up rate & cost per visit |
| Google Search (added recommendation) | Conversion | Capturing intent that already exists | Text ads — brand & category | CPC & conversion rate |
Why we recommend adding Google Search
The three platforms named in the scope of work are all discovery platforms — they place the fragrance in front of someone who did not ask for it. Google Search captures the person who typed “long-lasting perfume” themselves, which is the highest purchase intent in the entire journey and usually the lowest cost per order. Search is not in the current scope or fee — we raise it as a professional recommendation and it can be quoted separately if Randa wishes. Note the dependency: fixing finding 01 above is what makes this channel workable in the first place.
Fragrance is a gifting category — and the Saudi calendar is what drives demand.
We do not spread budget evenly across the months. Gifting seasons deserve a build-up of at least two weeks beforehand to grow the audience ahead of the purchase peak, and the quiet months are invested in brand building at cheaper impression costs. Hijri dates are approximate and are fixed in the immersion session.
Measurement prerequisites — without them a campaign runs with no provable result.
We could not verify any of the following from outside the store, so we list them as requirements rather than findings. Installing them is simple work, but skipping them means spending budget that no order can later be attributed to.
What must be installed on the store
- Meta pixel + Conversions API — server-side tracking is now necessary after the privacy restrictions, and Salla supports it.
- TikTok and Snapchat pixels — to measure performance and to build retargeting audiences on each platform.
- Google Analytics 4 with e-commerce events enabled — add to cart, begin checkout and purchase.
- Google Search Console — no improvement in search can be measured without it, and it is also where the sitemap is resubmitted.
- A single UTM convention across every campaign and platform, so results read consistently in one place.
A candid note on catalogue depth
What is publicly published on the store today is one category and one visible product — the “بكج العطور الفاخر” at SAR 249. That puts a real ceiling on what the campaigns can achieve:
- Dynamic catalogue ads need a multi-product range to work — with one product they lose their core advantage.
- Cross-selling and basket-building are not practically possible, so average order value stays pinned to a single product's price.
- Retargeting loses its power when there is no second product to show someone who saw the first and did not buy.
- Our recommendation: raise the number of published products before scaling spend — otherwise budget pays to attract an audience to a single option.
What gets fixed first, and who does it.
Ordered by impact against effort. The first week is entirely simple admin work inside the Salla dashboard and needs no developer — but it unlocks everything that follows.
| When | Action | Owner | Unlocks |
|---|---|---|---|
| Week 1 | Regenerate the sitemap on the webranda.com domain and resubmit it in Search Console | Randa’s Salla admin | The store beginning to be indexed at all |
| Week 1 | Remove the “Over 9000 Thousand!” text and correct the organisation URL in the structured data | Randa’s Salla admin | Entity credibility with search engines |
| Week 1 | Populate the offers page or hide it, and add social profile links in the footer | Randa’s Salla admin | Trust for the visitor arriving from an ad |
| Week 1 | Install the Meta pixel and Conversions API, plus the TikTok, Snapchat and GA4 tracking | MAZ NEXA + Salla admin | Campaign results becoming provable |
| Weeks 2–4 | Repoint internal links at the final URLs, and build a navigation menu with real categories | MAZ NEXA + Salla admin | A genuine crawl path into the catalogue |
| Weeks 2–4 | Set real product SKUs and connect the Meta catalogue ahead of product ads | MAZ NEXA + Salla admin | Catalogue ads and dynamic retargeting |
| Weeks 2–4 | Settle the English decision: an English storefront, or Arabic-only advertising | Randa’s decision | A valid destination for the contracted English ad copy |
| Ongoing | Raise the number of published products, resolve category rendering with Salla support, and the monthly technical optimisation | MAZ NEXA + Randa | Compounding growth for the monthly retainer to build on |
Why the order of these steps matters
Findings 01 to 04 mean the monthly SEO work — at SAR 16,000 a month — would be spent on a site that search engines cannot reach in the first place. The week-one fixes amount to no more than a few hours of admin work inside Salla, but they are the difference between a retainer that compounds month after month and one that runs into a void. We raise this plainly because our interest and Randa's are the same here: we do not want to invoice work that cannot produce an effect.
Ten months — the audit first, then continuous work that does not break.
The Gantt below is indicative and is fixed in the immersion session. The principle does not change: the technical audit lands in month one because everything after it is built on the findings, and publishing does not wait for the strategy to be finished.
The term is derived from the SEO items as quoted in the commercial proposal: one audit + 9 months of ongoing optimisation. Social media and performance marketing is priced monthly and continues for the life of the engagement.
Exactly what lands, and when.
| When | Milestone | Deliverable | Owner |
|---|---|---|---|
| Week 1 | Immersion session | Session record & input summary | Joint |
| Weeks 1–3 | 20-point technical audit | Full audit report + prioritised recommendations + implementation roadmap | MAZ NEXA |
| Week 3 | Month-1 calendar | Approved calendar, publishing begins | MAZ NEXA |
| Week 4 | First two campaigns live | 2 campaigns across up to 3 platforms, targeted to Riyadh | MAZ NEXA |
| Weeks 4–6 | Strategy sign-off | Digital strategy document + KPI framework | Randa approval |
| From month 2 | Ongoing technical SEO begins | On-page optimisation + technical monitoring + backlinking + keyword tracking | MAZ NEXA |
| Monthly, from M1 | Content cycle | 21 assets + copy + publishing + community management | MAZ NEXA |
| Monthly, from M1 | Campaign cycle | 2 campaigns: awareness, engagement and conversion, with continuous optimisation | MAZ NEXA |
| Monthly, from M1 | Performance report | Monthly social report + live dashboard access | MAZ NEXA |
| Monthly, from M2 | SEO report | Visibility, organic traffic, competitor comparison and earned traffic value | MAZ NEXA |
| End of month 10 | Term review | Full performance review & next-phase plan | Joint |
The timeline above assumes these inputs.
We state them explicitly because delay in approvals and technical access is the single biggest cause of slippage — and in SEO specifically, a recommendation that is never implemented produces no result at all.
Inputs & access
- One nominated contact at Randa with authority to approve calendars, designs and campaigns.
- Administrator access to the existing social accounts and the ad account, so baselines can be fixed.
- Website access — CMS, Google Search Console and Google Analytics — which is a precondition for completing the technical audit.
- A technical contact for the website able to implement the audit recommendations — or instruct us to implement them under a separate estimate.
- Brand guidelines and visual assets — logo, colours, fonts and high-quality product photography.
- Approved product information — the range, notes, publishable prices and stock availability.
- A landing page or booking links for the conversion campaigns, and a funded ad account in Randa's name.
The approval rhythm
- The content calendar is sent a week before the month begins; approval is needed within 3 working days.
- Designs are sent in batches; the fee covers up to 2 rounds of revisions per design within the agreed scope and timeline.
- The audit recommendations are reviewed in a joint session with the technical team, with implementation priorities and dates agreed.
- A monthly performance meeting to review the social and SEO reports and agree the next month's priorities.
- Escalation runs through the account manager — one channel, not parallel requests from multiple parties.
Three items — and exactly what each one covers.
The three items below are exactly as set out in the commercial proposal dated 19 August 2026. Under each one we have itemised everything that fee covers, with quantities — so nothing in the scope is left to interpretation. The social media item is shown at one month, as quoted, and is the basis for recurring billing thereafter.
| Item | Unit | Unit price (SAR) | Total investment (SAR) |
|---|---|---|---|
| 1 · SEO technical auditone-time item — paid once, does not recur | 1 | 19,000 | 19,000 |
| 20-point website performance auditsite health, technical compliance, speed, mobile performance, indexation, crawl and URL structure | 20 checkpoints | 7,000350 / checkpoint | included |
| Competitor & search visibility analysisSERP analysis, DA & PA check, and a true visibility measurement against fragrance-category competitors | 1 benchmark | 3,500 | included |
| Keyword research & search-intent mappingidentifying purchase-intent keywords in the fragrance category and mapping them to site pages | 1 keyword map | 3,000 | included |
| Backlink & black-hat auditreviewing the backlink profile and detecting any black-hat SEO that could be damaging rankings | full review | 2,000 | included |
| Recommendations report & implementation roadmapa detailed report with clear, prioritised recommendations ready for Randa’s technical team to implement | 1 report | 2,500 | included |
| Handover session & developer supportwalking the technical team through the recommendations and agreeing implementation priorities and dates | 1 session | 1,000 | included |
| 2 · Ongoing technical SEOSAR 16,000 a month × 9 months — the sub-prices below are per month | 9 months | 16,000 | 144,000 |
| On-page SEO for new contentoptimising every new piece published: titles, descriptions, structure and keyword usage | monthly | 3,000per month | included |
| Review & optimisation of existing contentoptimisation recommendations for the site’s existing pages to lift rankings and visibility | monthly | 2,500per month | included |
| Technical monitoring & issue identificationcontinuous monitoring of the site’s technical health, catching issues as they appear | monthly | 2,500per month | included |
| Backlinking activitybacklink activity supporting content distribution and authority building — the highest-effort item in this track | monthly | 4,000per month | included |
| Keyword tracking & performance monitoringtracking target keyword rankings and monitoring performance month over month | monthly | 2,000per month | included |
| SEO performance reportvisibility, keyword performance, organic traffic, competitor comparison, earned traffic value and recommendations | monthly | 2,000per month | included |
| 3 · Integrated social media & performance marketingthe monthly track — shown at one month as quoted, recurs every month | Monthly | 30,000 | 30,000 |
| Content strategya monthly calendar aligned to the Randa Perfumes identity, setting what is published and when | 1 calendar / mo | 2,500 | included |
| Static creativescustom-designed posts that follow the brand identity and deliver a clear, visually appealing message | 12 / month | 6,000500 / asset | included |
| Animated creativesmotion-based visuals that lift engagement through dynamic storytelling | 5 / month | 4,500900 / asset | included |
| Short reelsshort, high-impact video created to capture attention and increase visibility across platforms | 4 / month | 6,0001,500 / reel | included |
| Caption writing & hashtagsconcise captions for each post with strategic Arabic hashtags — written natively in Arabic and English | every post | 1,800 | included |
| Posting & schedulingpublishing across the selected platforms in line with the approved calendar | all platforms | 1,200 | included |
| Community managementdaily replies to comments, messages and DMs, under a dedicated account manager | daily | 3,000 | included |
| Paid campaign managementbuild, targeting, retargeting, daily monitoring and optimisation — awareness, engagement and conversion, Riyadh, up to 3 platforms | 2 campaigns / mo | 3,0001,500 / campaign | included |
| Monthly performance reportmetrics, hashtag effectiveness, audience engagement and follower growth + strategic recommendations | monthly | 1,200 | included |
| Live dashboardautomated updates on content performance, with sentiment analysis and AI-powered insights and alerts | always on | 800 | included |
| Subtotal | 193,000 | ||
| VAT 15% | 28,950 | ||
| Grand total (SAR) | 221,950 | ||
The per-item figures in the unit-price column show how each group fee is allocated across its components, weighted by production effort and quantity — not divided evenly. Each group's components add up exactly to that group's fee: SAR 19,000 for the audit, SAR 16,000 per month for ongoing SEO, and SAR 30,000 per month for social. They are shown for transparency and are not severable prices: the components are scoped and delivered together as one service.
Advertising spend is not included — and is not paid to MAZ NEXA
The fees in the table above cover MAZ NEXA's professional services only. Any paid media budget — the amount spent on Instagram, TikTok, Snapchat, Meta or any other platform — is not included in these prices, is not invoiced or received by MAZ NEXA, and is not guaranteed by us in any form. That budget is spent directly from Randa's own advertising account and remains Randa's sole responsibility, borne entirely by Randa. The same applies to influencer fees or any third-party costs.
After the first month
The technical audit is paid once and does not recur. Ongoing technical SEO is invoiced at SAR 16,000 per month excluding VAT across nine months. Social media and performance marketing continues at SAR 30,000 per month excluding VAT — SAR 34,500 per month including 15% VAT — settled monthly, based on project continuity and that month's deliverables.
What is invoiced, and when.
Applying the payment terms below: the one-time item is settled 100% upfront before the service begins, and the monthly services are settled monthly. The schedule below splits the quoted total, with VAT shown.
| Stage | What it covers | Net (SAR) | VAT 15% (SAR) | Payable (SAR) |
|---|---|---|---|---|
| On signature before work begins | SEO technical audit (19,000) — one-time item, 100% upfront | 19,000 | 2,850 | 21,850 |
| End of month 1 after that month’s deliverables land | Integrated social media & performance marketing — month one | 30,000 | 4,500 | 34,500 |
| End of each month, from M2 9 monthly instalments | Ongoing technical SEO — SAR 16,000 × 9 months | 144,000 | 21,600 | 165,600 |
| Total as quoted | 193,000 | 28,950 | 221,950 | |
Each additional month of social media and performance marketing is invoiced at SAR 30,000 net + SAR 4,500 VAT = SAR 34,500, settled at the end of that month against its deliverables. The technical audit does not recur.
Payment terms and stated assumptions.
Payment terms
- Monthly services (social media management, monthly performance marketing and ongoing technical SEO): settled monthly, based on project continuity and that month's deliverables.
- One-time services (workshops, strategy development, the audit, production and design): settled 100% upfront before the service begins.
- All prices are exclusive of VAT; 15% is added on invoice.
- All deliverables are provided in bilingual format (Arabic & English).
- The engagement is fully compliant with ZATCA VAT (15%), PDPL and Saudi commercial law.
- The fee includes up to 2 design revisions within the agreed scope and timeline.
What these prices do not carry
- Paid media budget — the spend on the platforms themselves is separate from the management fee.
- Implementing the audit recommendations on the website — carried out by Randa's technical team, or quoted under a separate estimate once the audit is complete.
- Website or landing-page development — provided by the client or quoted separately.
- On-site photography or videography — production works from Randa's own visual assets unless otherwise agreed.
- Influencer or event fees — quoted separately once scoped.
- Translation into additional languages beyond Arabic and English.
MAZ NEXA — a joint venture between the international agency NEXA and Saudi-based MAZ Holding.
Headquartered in Riyadh with a team spread across four continents. We work as a consultative partner rather than an execution vendor, combining international expertise with a deep understanding of the local and Gulf markets.
MENA Search Awards unless otherwise stated.
Four cases close to this brief.
Chosen for their proximity to what is required here: SEO with documented organic results, high-volume creative production at pace, and performance marketing in the Saudi market.
Specialized by stc — localising content and transforming search presence
The main telecommunications arm of the stc Group in Saudi Arabia. It partnered with MAZ NEXA to localise content and strengthen B2B and B2C sales through an SEO campaign tailored for the region — on a government-oriented website subject to strict restrictions and guidelines.
Ambassador International Academy — organic traffic in a highly competitive market
A school offering IB and British curricula whose website had limited SEO activity and was not ranking for key educational search terms. MAZ NEXA implemented a content and technical SEO strategy that improved search visibility, resolved performance issues and drove organic traffic.
Jahez — high-volume creative production at pace
Jahez needed a fast, flexible design partner to support high-volume creative production for its app, with frequent updates to offers and tight timelines during peak seasons. MAZ NEXA led the creative direction and execution, building a scalable workflow that held visual consistency across many brands.
Shell Helix — emotional repositioning inside Saudi culture
A global brand that needed to shift from a functional product to an emotionally resonant one inside Saudi driving culture. MAZ NEXA built a three-layer media strategy — audio, visual and programmatic — and used AI analytics to optimise engagement and repetition. The same model applies to fragrance: a category sold on feeling, not specification.
Who works on the Randa Perfumes account.
Closing statement
Through a combination of strategic planning, creative execution, data analysis and continuous optimisation, MAZ NEXA will support Randa in building a distinctive and performance-focused digital presence. Our integrated approach will ensure consistent brand communication across all digital touchpoints while creating a strong foundation for sustainable engagement, visibility and online growth.
How we begin.
Review this proposal and confirm the three items — the technical audit, ongoing SEO, and social media and performance marketing.
Nominate one contact at Randa with authority to approve calendars, designs and campaigns, plus a technical contact for the website.
Grant access to the existing accounts, the ad account, the website CMS, Google Search Console and Analytics — a precondition for starting the audit.
Hand over brand guidelines, visual assets and approved product information, so production can begin without waiting.
Issue the PO or contract — the immersion session and the technical audit begin within five working days of signature.
MAZ NEXA Digital Advertising & Marketing Company · Al Imam Saud Ibn Abdul Aziz Branch Rd, Almasiaf, Riyadh 12465, Saudi Arabia · support@maznexa.sa · www.maznexa.sa — Prepared for Randa Perfumes on 19 August 2026 and valid for 30 days. All prices in Saudi Riyals, exclusive of VAT unless stated otherwise.